Cryptocurrency platform crypto.com has inked a multi-year partnership with esports brand FNATIC in a deal reported to be worth about fifteen million dollars. According to a statement from the company yesterday, the partnership deal will enable crypto.com to connect with the esports brand’s audience across the globe digitally in various ways. This is the first partnership Crypto.com is recording in the esports world and adds to the platform’s list of vast partners.
Crypto.com Will Offer Digital Awareness to Esports Fans Globally
The deal with the esports brand makes the crypto company an official global cryptocurrency partner and will open a new world of opportunities to esports fans, granting them access to the various products and offers. Fans of the game will be able to purchase NFTs on crypto websites, receive exclusive rewards, and get branded jerseys. Crypto.com tweeted that the multi-year partnership would be like no other and give the fans an incredible digital experience.
Crypto.com CEO expressed his satisfaction in the FNATIC collaboration, stating that becoming an official partner of the leading team in esports was a significant milestone for the company. Reports reveal that the recent partnership will see the cryptocurrency company’s logo embedded on the various team jerseys’ collarbone, offer monetary rewards, and allow users of the platform to acquire FNATIC products. The partners stated that users would also be allowed to access digital products, such as the brand’s NFTs, when they launch them.
That’s not all, Crypto.com will work on creating exciting gaming content using the esports brand’s teams and players. The platform reveals that it will collaborate with its other partners to ensure they get the job expertly done. In return, Crypto.com will help virtual currency enthusiastic fans comprehend digital assets, while FNATIC will offer educational opportunities to those eager to learn cryptos and Non Fungible Tokens.
FNATIC Advocates for More Crypto Learning Opportunities for Fans
While announcing the agreement, FNATIC CEO revealed that now is the time to help supporters of the game become wiser and knowledgeable about cryptos and the vast opportunities in the industry to enable them to make excellent financial decisions. With brands integrating crypto payment methods, the CEO reiterated that it’s necessary for the fans to become more inclined in crypto and see it as the future of the money market.
The latest partnership between the digital asset platform and FNATIC is one of the growing lists of deals recorded by Crypto.com. The platform with over ten million users secured a partnership with PSG Football Club in early September. The crypto company announced a deal with PSG Football Club to become the club’s official crypto partner. The Hong-Kong company further added that the agreement would allow it to make exclusive NFTs and utilize the platform’s CRO token as payment for part of the sponsorship fee.